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China Purple Sweet Potato Color Powder Suppliers - Premium Anthocyanin Factory Products for Natural Coloring
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China Purple Sweet Potato Color Powder Suppliers - Premium Anthocyanin Factory Products for Natural Coloring

Introducing our premium quality products, proudly crafted in China by leading suppliers and manufacturers. Our factory employs state-of-the-art technology and skilled artisans to ensure that every item meets the highest standards of quality and durability. We specialize in a diverse range of goods that cater to various sectors, ensuring that our clients receive only the best solutions tailored to their needs. By choosing us, you not only gain access to exceptional products but also a trusted relationship with one of the most reliable suppliers in the industry. Explore our offerings and experience the excellence that comes from our dedication to quality and innovation, all sourced from our well-established factory in China
  • Botanical Source Purple Sweet Potato
  • Appearance Purple powder or Liquid
  • Specification E50
  • Solubility Water Soluble
  • Extract Solvent Soluble in water and ethyl alcohol solution
  • Features Pure natural, bright color, strong dyeing ability

Introduction

Purple Sweet Potato color is obtained by extracting the root of sweet potato. Purple sweet potatoes have a violet-purple flesh and a buff or light brown colored skin. The purple color is completely natural and comes as a result of an antioxidant called anthocyanin, which is also responsible for the color of red cabbage, red wine, and purple cauliflower. Anthocyanins are the flavonoid pigment that is responsible for producing purple, blue and/or red hues in fruits and vegetables.
Final product is the purple red liquid or powder, easily soluble in water and ethyl alcohol solution.
pH Sensitivity (Color Shifts)
  • Acidic (pH <7): Deep red-purple
  • Neutral (pH ≈7): Royal purple
  • Alkaline (pH >7): Blue-green (rare in culinary use)
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Stability Factors

Heat Resistance

Acylated anthocyanins retain color better during cooking (e.g., baking, boiling) than non-acylated variants. However, prolonged high heat (>100°C) can cause browning due to caramelization.

Light & Oxygen

Degradation accelerates under UV light and oxygen exposure. Storage in dark, airtight containers is critical.

Industrial and Commercial Uses

  • Natural Food Coloring: Extracted as powder or liquid concentrate (e.g., "Purple Sweet Potato Color" or PSPC) for ice cream, beverages, and baked goods. Replaces synthetic dyes (e.g., Red 40) in "clean-label" products.
  • Superior Stability: Resists fading in neutral pH foods (e.g., dairy products) better than beetroot-based dyes.
  • Pharmaceuticals & Cosmetics: Tablet Coatings (replaces synthetic dyes in vitamins and supplements) and Skincare Formulations (anthocyanins in creams combat UV-induced oxidative stress).

Feature

With pure natural anti-aging health care effect, bright color, strong dyeing ability, good resistance to light and heat. Under acidic aqueous conditions, it is purple and the color is stable.

Application

Used in the preparation of wine, fruit juice, pickled products, candy, jelly, fruit, medicine and other fields.

Wine Fruit Juice Pickled Products Candy Jelly Fruit Medicine

Frequently Asked Questions

Q1: What is the source of Purple Sweet Potato color?
Purple Sweet Potato color is a completely natural pigment obtained by extracting the root of sweet potatoes. Its violet-purple color comes from an antioxidant called anthocyanin.
Q2: How does pH level affect the color of the extract?
The color shifts based on the pH value: it appears deep red-purple under acidic conditions (pH < 7), royal purple under neutral conditions (pH ≈ 7), and blue-green under alkaline conditions (pH > 7).
Q3: Is Purple Sweet Potato color heat-stable?
Yes, acylated anthocyanins retain color well during cooking processes like baking and boiling. However, prolonged high heat exceeding 100°C can cause browning due to caramelization.
Q4: What are the best storage practices to prevent degradation?
Because degradation accelerates when exposed to UV light and oxygen, storing the product in dark, airtight containers is critical to maintaining its quality.
Q5: What are the main commercial applications of this color?
It is widely used as a natural food coloring (PSPC) in ice cream, beverages, and baked goods. It is also used in pharmaceuticals for tablet coatings and in cosmetics for skincare formulations to combat UV-induced oxidative stress.
Q6: What health benefits and core features does it offer?
It provides a pure natural anti-aging health care effect, bright color, strong dyeing ability, and good resistance to light and heat. It remains highly stable and purple under acidic aqueous conditions.