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China Purple Sweet Potato Color Powder Suppliers | Premium Anthocyanin Powder from Trusted Factory
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China Purple Sweet Potato Color Powder Suppliers | Premium Anthocyanin Powder from Trusted Factory

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  • Botanical Source Purple Sweet Potato
  • Appearance Purple powder or Liquid
  • Specification E50
  • Solubility Water Soluble
  • Extract Solvent Soluble in water and ethyl alcohol solution
  • Features Pure natural, bright color, strong dyeing ability

Introduction

Purple Sweet Potato color is obtained by extracting the root of sweet potato. Purple sweet potatoes have a violet-purple flesh and a buff or light brown colored skin. The purple color is completely natural and comes as a result of an antioxidant called anthocyanin, which is also responsible for the color of red cabbage, red wine, and purple cauliflower. Anthocyanins are the flavonoid pigment that is responsible for producing purple, blue and/or red hues in fruits and vegetables.
Final product is the purple red liquid or powder, easily soluble in water and ethyl alcohol solution.
pH Sensitivity Color Shifts
  • Acidic (pH < 7): Deep red-purple
  • Neutral (pH ≈ 7): Royal purple
  • Alkaline (pH > 7): Blue-green (rare in culinary use)
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Stability Factors

Heat Resistance

Acylated anthocyanins retain color better during cooking (e.g., baking, boiling) than non-acylated variants. However, prolonged high heat (>100°C) can cause browning due to caramelization.

Light & Oxygen

Degradation accelerates under UV light and oxygen exposure. Storage in dark, airtight containers is critical.

Industrial & Commercial Uses

Natural Food Coloring

Extracted as powder or liquid concentrate (e.g., "Purple Sweet Potato Color" or PSPC) for ice cream, beverages, and baked goods. Replaces synthetic dyes (e.g., Red 40) in "clean-label" products.

Superior Stability

Resists fading in neutral pH foods (e.g., dairy products) better than beetroot-based dyes.

Pharmaceuticals & Cosmetics

Tablet Coatings: Replaces synthetic dyes in vitamins and supplements.
Skincare Formulations: Anthocyanins in creams combat UV-induced oxidative stress.

Feature

With pure natural anti-aging health care effect, bright color, strong dyeing ability, good resistance to light and heat. Under acidic aqueous conditions, it is purple and the color is stable.

Application

Used in the preparation of wine, fruit juice, pickled products, candy, jelly, fruit, medicine and other fields.

Frequently Asked Questions

What is Purple Sweet Potato color and how is it obtained?

Purple Sweet Potato color (PSPC) is a natural purple-red pigment obtained by extracting the root of the purple sweet potato. Its vibrant violet-purple hue comes from a natural antioxidant called anthocyanin.

How does pH value affect the color of Purple Sweet Potato extract?

The pigment is highly pH-sensitive: it displays a deep red-purple shade under acidic conditions (pH < 7), transitions to a royal purple in neutral conditions (pH ≈ 7), and shifts to blue-green in alkaline environments (pH > 7).

Is Purple Sweet Potato color stable under heat?

Yes, acylated anthocyanins within the extract offer good heat resistance during standard cooking processes like baking and boiling. However, exposure to prolonged high heat exceeding 100°C can result in browning due to caramelization.

How should products containing Purple Sweet Potato color be stored?

Because degradation of the pigment accelerates when exposed to UV light and oxygen, it is critical to store these products in dark, airtight containers to maintain color stability.

What are the main applications of Purple Sweet Potato color?

It is widely used as a natural colorant in food and beverages (such as wine, fruit juice, candy, jelly, ice cream, and baked goods), in pharmaceuticals for tablet coatings, and in cosmetics/skincare formulations to fight oxidative stress.