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Purple Sweet Potato Color (Anthocyanin Powder) - China Suppliers & Factory for Natural Food Coloring
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Purple Sweet Potato Color (Anthocyanin Powder) - China Suppliers & Factory for Natural Food Coloring

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  • Botanical Source Purple Sweet Potato
  • Appearance Purple powder or Liquid
  • Specification E50
  • Solubility Water Soluble
  • Extract Solvent Soluble in water and ethyl alcohol solution
  • Features Pure natural, bright color, strong dyeing ability

Introduction

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Purple Sweet Potato color is obtained by extracting the root of sweet potato, Purple sweet potatoes have a violet-purple flesh and a buff or light brown colored skin. The purple color is completely natural and comes as a result of an antioxidant called anthocyanin, which is also responsible for the color of red cabbage, red wine, and purple cauliflower. Anthocyanins are the flavonoid pigment that is responsible for producing purple, blue and/or red hues in fruits and vegetables.

Final product is the purple red liquid or powder, easily soluble in water and ethyl alcohol solution.

pH Sensitivity

Like other anthocyanins, the color shifts with pH:

Acidic (pH <7): Deep red-purple Neutral (pH≈7): Royal purple Alkaline (pH >7): Blue-green

Stability Factors

Heat Resistance

Acylated anthocyanins retain color better during cooking (e.g., baking, boiling) than non-acylated variants. However, prolonged high heat (>100°C) can cause browning due to caramelization.

Light & Oxygen

Degradation accelerates under UV light and oxygen exposure. Storage in dark, airtight containers is critical.

Industrial and Commercial Uses

Natural Food Coloring

Extracted as powder or liquid concentrate (e.g., "Purple Sweet Potato Color" or PSPC) for ice cream, beverages, and baked goods. Replaces synthetic dyes (e.g., Red 40) in "clean-label" products.

Superior Stability

Resists fading in neutral pH foods (e.g., dairy products) better than beetroot-based dyes.

Pharmaceuticals & Cosmetics

Tablet Coatings: Replaces synthetic dyes in vitamins and supplements.
Skincare Formulations: Anthocyanins in creams combat UV-induced oxidative stress.

Feature

Pure natural anti-aging health care effect.
Bright color and strong dyeing ability.
Good resistance to light and heat.
Under acidic aqueous conditions, it is purple and the color remains stable.

Application

Used in the preparation of wine, fruit juice, pickled products, candy, jelly, fruit, medicine and other fields.

Frequently Asked Questions

What is the source of Purple Sweet Potato color?
Purple Sweet Potato color is a completely natural pigment obtained by extracting the root of the purple sweet potato. Its vibrant purple hue comes from a natural antioxidant called anthocyanin.
How does pH affect the Purple Sweet Potato color?
The color is highly sensitive to pH levels. Under acidic conditions (pH < 7), it displays a deep red-purple color. In neutral environments (pH ≈ 7), it turns royal purple, and in alkaline conditions (pH > 7), it shifts to a blue-green shade.
Is Purple Sweet Potato color stable under heat and light?
Yes, it has good resistance to light and heat. Acylated variants retain color well during standard cooking processes like boiling and baking. However, prolonged high heat exceeding 100°C can cause browning, and UV light or oxygen exposure can accelerate degradation, meaning it should be stored in dark, airtight containers.
What are the primary commercial uses of Purple Sweet Potato color?
It is widely used as a natural food coloring (PSPC) in ice cream, beverages, dairy, and baked goods. Additionally, it is utilized in pharmaceutical tablet coatings to replace synthetic dyes, and in cosmetic skincare formulations to combat UV-induced oxidative stress.
What applications are suitable for Purple Sweet Potato color?
It is commonly applied in the preparation of wine, fruit juice, pickled products, candy, jelly, preserved fruits, pharmaceutical products, and cosmetics.