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Purple Sweet Potato Color Powder from China - Premium Anthocyanin Supplier & Factory
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Purple Sweet Potato Color Powder from China - Premium Anthocyanin Supplier & Factory

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  • Botanical Source Purple Sweet Potato
  • Appearance Purple powder or Liquid
  • Specification E50
  • Solubility Water Soluble
  • Extract Solvent Soluble in water and ethyl alcohol solution
  • Features Pure natural, bright color, strong dyeing ability

Introduction

Purple Sweet Potato Color Extract

Purple Sweet Potato color is obtained by extracting the root of sweet potato. Purple sweet potatoes have a violet-purple flesh and a buff or light brown colored skin. The purple color is completely natural and comes as a result of an antioxidant called anthocyanin, which is also responsible for the color of red cabbage, red wine, and purple cauliflower. Anthocyanins are the flavonoid pigment that is responsible for producing purple, blue and/or red hues in fruits and vegetables.

The final product is the purple red liquid or powder, easily soluble in water and ethyl alcohol solution.

pH Sensitivity & Color Shifts:
  • Acidic (pH < 7) Deep red-purple
  • Neutral (pH ≈ 7) Royal purple
  • Alkaline (pH > 7) Blue-green (rare in culinary use)

Stability Factors

  • Heat Resistance: Acylated anthocyanins retain color better during cooking (e.g., baking, boiling) than non-acylated variants. However, prolonged high heat (>100°C) can cause browning due to caramelization.
  • Light & Oxygen: Degradation accelerates under UV light and oxygen exposure. Storage in dark, airtight containers is critical.

Key Features

  • Pure natural anti-aging health care effect.
  • Bright color with strong dyeing ability.
  • Good resistance to light and heat.
  • Stable purple color under acidic aqueous conditions.

Industrial & Commercial Uses

  • Natural Food Coloring: Extracted as powder or liquid concentrate (PSPC) for ice cream, beverages, and baked goods, replacing synthetic dyes like Red 40.
  • Superior Stability: Resists fading in neutral pH foods (e.g., dairy products) better than beetroot-based dyes.
  • Pharmaceuticals & Cosmetics: Used for tablet coatings in vitamins/supplements and in skincare formulations to combat UV-induced oxidative stress.

Applications

This natural colorant is widely utilized across diverse fields:

  • Wine and fruit juice preparation
  • Pickled products
  • Candy and jelly
  • Fruit preservation
  • Medicinal applications

Frequently Asked Questions

Q1: What is the source of Purple Sweet Potato color?
It is a natural color obtained by extracting the root of the purple sweet potato. The vibrant violet-purple hue comes from a natural antioxidant pigment called anthocyanin.
Q2: How does pH level affect the shade of Purple Sweet Potato color?
The color is pH-sensitive. In acidic conditions (pH < 7), it turns deep red-purple; in neutral environments (pH ≈ 7), it displays a royal purple hue; and in alkaline environments (pH > 7), it shifts to a blue-green shade.
Q3: Is Purple Sweet Potato color heat stable?
Yes, it has good heat resistance, particularly the acylated anthocyanin variants which retain color well during cooking processes like baking and boiling. However, prolonged exposure to temperatures above 100°C can cause browning due to caramelization.
Q4: What are the storage requirements to prevent degradation?
Because degradation accelerates when exposed to UV light and oxygen, it is critical to store the product in dark, airtight containers to maintain its color stability.
Q5: In what industries is Purple Sweet Potato color commonly used?
It is widely used as a natural food coloring in ice cream, beverages, and baked goods. Additionally, it is applied in the pharmaceutical industry for tablet coatings and in cosmetics for skincare formulations.